Name. Image. Likeness.


Our mission at Dons For Fort Wayne is to empower Purdue University Fort Wayne student-athletes to achieve excellence, both on and off the field and court. Complimenting Purdue Fort Wayne Athletics’ core values: academic excellence, social responsibility, athletic intensity, and wellness, Dons For Fort Wayne was created to empower and support Purdue Fort Wayne student-athletes in their pursuit of integrity, leadership, resourcefulness, sportsmanship and service. We provide innovative ways for Mastodon student-athletes to grow as individuals, graduates, and ambassadors for Purdue University Fort Wayne and its fans. Our goal is to help current and future Mastodons leverage their name, image, and likeness to build a brighter future for themselves and the Fort Wayne community.

Leveraging Opportunity

Three years ago, a supporter of our program couldn’t take a student-athlete out to eat to talk about his future. Now, we can utilize program connections within our community to build a professional network and create opportunities for after basketball.

Fort Wayne Proud

New legislation allows for opportunity to partner alongside our community and university, to maximize our interdependence together!

Network Development

Each player is assigned a community mentor who will meet with them over a meal multiple times each year. During each meal, mentors are encouraged to bring a new member of the community who fits with each athlete’s desired career path.

“Dons for Fort Wayne and our supporters directly aligns with my program vision: A love for Fort Wayne, that sees the success of our university and our basketball program as vital to the continued upward trajectory of our city. Our community is thriving and our program is thriving – together, we can help each other to continue to grow. Our NIL collective is going to provide an avenue to support our players by leveraging their platform as division one college basketball players at a successful mid-major program to participate in community service and community engagement activities.”

Jon Coffman
Head Men’s Basketball Coach

EMPOWER dons for fort wayne - join the community and support the student athletes at purdue fort wayne

Fans of Purdue University Fort Wayne now have the opportunity to support the University’s student-athletes directly by joining Dons For Fort Wayne. Each membership level offers exclusive benefits and contributions can be designated by a specific sport, with funds being allocated among participating team members.

Want to support Yellow Jackets working with Atlanta charities? Jackets for Atlanthropy partners with local charities to provide NIL opportunities for student-athletes. Explore options to contribute, including a givebacks program that donates a portion of eligible online purchases at no cost to the consumer.


Approximately 85%. Dons For Fort Wayne keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, accounting, bookkeeping and agency services.

Yes, Dons For Fort Wayne members can designate what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions to Dons For Fort Wayne can contact us directly at

Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Dons For Fort Wayne seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Purdue Fort Wayne student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Dons For Fort Wayne offers Mastodon student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more! 

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

Contracts are limited in time and scope to provide protection for contributor funds in situations when student-athlete transfers.

No, Dons For Fort Wayne is not affiliated with the Purdue University Fort Wayne in any way. Dons For Fort Wayne is is a third party created to work with Purdue Fort Wayne student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against Purdue University Fort Wayne values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Dons For Fort Wayne seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

Dons For Fort Wayne is not a 501c3 tax exempt entity.  As such, contributions to Dons For Fort Wayne are not tax deductible as a charitable donation.

A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at  Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Dons For Fort Wayne as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction.

Nothing in this communication is intended to constitute legal or tax advice.